For years, the halo around premium cablers such as HBO and Showtime has been integral to their branding. Their parent companies in a past life — Time Warner and CBS, respectively — seemed to be con…
For years, the halo around premium cablers such as HBO and Showtime has been integral to their branding. Their parent companies in a past life — Time Warner and CBS, respectively — seemed to be content with the tens of millions of subscribers each had accumulated. But now, shepherded by new corporate owners — AT&T’s [...]They put their homes up as collateral to finance the business in its infancy more than 15 years ago.
As certain brands have learned the hard way — via things like $150 million lawsuits — licensing music in the world of fitness marketing is a very specific process. Orangetheory Fitness, a company that hosts high-impact workouts in over 1,300 studio locations around the world, has been proactively spending the past two years on a [...]“Dau.
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