Simon Cowell teams up with son Eric to create their own entertainment brand

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Simon Cowell teams up with son Eric to create their own entertainment brand
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Simon Cowell's son Eric Cowell, six, has teamed up with his famous dad to launch their own children's entertainment series, Wishfits

February 24, 2020 - 17:46 GMT Hanna Fillingham Simon Cowell has always said that he wants his son Eric to follow in his footsteps – and it's already happened! The X Factor judge and his six-year-old have teamed up with Hachette Children's Group to launch their own children's entertainment series, Wishfits.

var playerInstance=playerInstance || []; playerInstance['d8j9Gzh1']=document.addEventListener=> { window.player=lf.player; }); Simon Cowell and Eric have created a new children's brand, Wishfits Simon said:"To be able to write a series of books with my son Eric has been magical. This idea was inspired three years ago by a very special friend of ours who runs a Children’s Hospice charity. I told her one evening about some of the funny animals my son Eric and I would invent, starting with the Cog and the Dat. And how every evening the two of us would think of the most unlikely animal we would like to have as a pet.

On encouraging children's imaginations, Simon added:"I really do believe it’s important to encourage kids' creativity and imagination. I also believe kids have better ideas than most adults. I hope these books will be fun for kids to read, and we will encourage them to come up with new animals for the books. The books will tell how these unique friendships are formed and will celebrate individuality and positivity.

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