Cole plans to use recent funding to open 10 Slutty Vegan locations by the end of this year and another 10 in 2023.
Meyer first became aware of Cole when she teamed up with Shake Shack CEO Randy Garutti for a one-time “SluttyShack” offer at a Harlem location in August of last year. When Garutti mentioned the collaboration with Slutty Vegan, Meyer’s response was “What the hell is that?” After seeing the line-ups and seeing Cole in action, he was sold.Courtesy of Union Square Hospitality Group
“It’s that really, really great food that put Slutty Vegan on my radar,” says Dennis who stood in one of Slutty Vegan’s packed lines to try it. "When you walk into the doors of Slutty Vegan,” says Cole, “it's like coming into a sanctuary of fun. We're yelling at you. We're dancing. We got Hip Hop music busting through the speakers. You got people calling you a slut. You get your food. You got alcohol. It’s a party atmosphere.""I'm raunchy, I'm racy, I'm organic, and more importantly, I'm real.” That’s not to say the name hasn’t presented her with challenges.
What’s less common is to find Black entrepreneurs driving that push. About 9% of restaurants are Black-owned, according to the National Restaurant Association.
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