'Stranger Things' return encourages weekend binging

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'Stranger Things' return encourages weekend binging
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There's no mystery about how fans of Netflix's sci-fi drama “Stranger Things” spent their Memorial Day weekend. Episodes from the much-awaited fourth season were streamed for 286 million hours — a record for an English-language show.

“Stranger Things” and a strong performance over the weekend by new episodes of “Obi-Wan Kenobi” on Disney+ show that the two big streamers are effective in building franchises that appeal to passionate fans but also attract new users, said Cole Strain, vice president of measurement products at the research firm Samba TV.

Meanwhile, on broadcast last week, NBC reached nearly 6.4 million viewers for the series finale of “This Is Us,” with the numbers expected to rise through delayed viewing.

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