Nielsen's latest total audience report takes a deep dive into the streaming ecosystem, revealing that the majority of TV consumers pay for more than one SVOD service
A record 532 original scripted series aired on television in 2019, according to research from cable network FX. The network's annual figure is the most commonly cited number to show how programming has mushroomed in the Peak TV era.
The headline number in the report illustrates the incredible amount of content that makes up the TV universe. Using data from the Nielsen-owned Gracenote , the company determined that in 2019 alone, a mind-boggling 646,152 unique program titles were available across every linear and streaming outlet. That's every series , movie, special, news program, sports telecast and kids' show that ran on one platform or another, from broadcast networks to Netflix to niche streaming services.
Nielsen also surveyed 1,000 adults that use streaming video or audio and found that a solid majority, 60 percent, subscribe to more than one video service. Adults 18-34 were the most likely to have multiple subscriptions, with nearly half saying they have at least three subscriptions compared to 30 percent for the entire sample.
"Right now as we're looking at streaming services, it seems like they're pretty much all additive, with very few people that are dropping or not sure they're going to decrease," said Katsingris.
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