A super PAC supporting Sen. Tim Scott’s presidential run is placing a $40 million TV and digital ad reservation – the largest amount booked for any presidential candidate so far in the 2024 race
Trust In The Mission, or TIM PAC, said Tuesday the ad buy will run September 7 through January 2024 across early primary voting states Iowa, New Hampshire and South Carolina, as well as on national cable networks. The advertising blitz could help the South Carolina senator – who is polling in single digits – boost his name recognition among primary voters and help draw the attention of deep-pocketed donors weighing alternatives to the front-runners for the Republican nomination.
This comes in addition to a previously announced TIM PAC $7.25 million TV and digital ad buy that started in May and runs through August. The top two advertisers so far – the super PACs backing former President Donald Trump and Florida Gov. Ron DeSantis – have spent less than $40 million combined, according to AdImpact data, spending $19.9 million and $15.6 million, respectively. TIM PAC said it will modify the ad reservation as necessary, but it is initially reserved for $40 million.
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