Surprise! Luxury hotels are struggling to reign in influencers who want everything for free.
about the Instagram influencers who routinely bombard luxury resorts with ridiculous requests to finagle their way into free room and board... in exchange for glowing posts, of course. Many of those requests came from people who aren’t even influencers—randos with 2,000 Instagram followers, demanding a fully-comped, week-long stay at a five-star hotel in, like, the Maldives.
hand-select the social media users who get to stay in their lavish rooms for free. Guess social media celebrities haven’t lost their ability to leech off brands. I say more power to ‘em. Take, for example, the JW Marriott Phu Quoc Emerald Bay Resort and Spa, one of the top resorts in Southeast Asia. It boasts of $5,000 - $7,000 a night villas during its peak travel season, but offers some more modest, couple-hundred-a-night rooms. The director of sales and marketing at the resort, Francesca Barba,she fields influencer requests by getting hands on.
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