Oscar the Grouch of “Sesame Street” is appearing in a United Airlines ad touting the environmental benefits of jet fuel made from waste, but flying the world’s planes on trash faces hurdles
has turned to an apt pitchman for a new advertising campaign touting the environmental benefits of jet fuel made from waste: Oscar the Grouch.
Oscar the Grouch is United Airlines’ pitchman for a new advertising campaign touting the environmental benefits of jet fuel made from waste.Many airlines, corporate flyers and governments see sustainable aviation fuel—chemically similar jet fuel refined from biological waste rather than crude—as a way to reduce aviation’s contribution to global warming. It can cut emissions by up to 80% compared with conventional jet fuel, depending on the feedstock used.
A second challenge to scaling SAF production is how much feedstock would be needed to replace conventional jet fuel. Airlines consumed about 80 million gallons of SAF last year, less than 1% of the more than 100 billion gallons needed to fly the world’s planes, according to the International Energy Agency.
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