A cutting-edge food commercial firm has revealed some of the complex photography tricks it uses for shoots.
visited, the team was working on a test shoot for Burger King. In a bid to land the client, the team went so far as to build a kitchen with a tile wall.Brett Kurzweil, a veteran food stylist, reveals that he doesn’t cook the burger all the way through.
To achieve complex shots, rigs are made mostly from scratch to provide the structure for the specialized equipment that makes the food dance across the screen. Depending on the movement needed for a particular shot, Huber will try and reuse the same pieces of the robot. Production designer Paola Andrea Ramirez can pull a lot of props from her collection that she’s been collecting for 20 years.In the food commercial game, filming a 30-second advert can cost hundreds of thousands of dollars.
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