“The problem with the current GDPR is that it's not being enforced properly and therefore people don't have a real choice.” Via WIREDUK
Like millions of other internet users in Europe, when Alexandra Geese, a German member of the European Parliament , wants to read something on the internet, she first has to open and scroll through several options to refuse to share her data with third-party advertisers. Europe’s landmark privacy law, the General Data Protection Regulation , means websites have to ask users for consent to be tracked online.
As MEPs pondered how to give that real choice to European internet users in January, an existing system developed by Apple was presented as a possible template for reshaping the internet. In 2021, the tech giant introduced a new privacy pop-up that it said would give users a real choice about whether they want to be tracked. The feature gives iPhone users two very simple options when they download new apps—“Ask App Not To Track” or “Allow.
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