The pandemic-induced advent of body care as skin care shows no signs of waning. Here, the industry’s favorites.
Skin care’s latest frontier delves below the neck. The body care category exploded during the pandemic and has a flurry of M&A activity, such as L’Oréal’s $2.5 billion deal to buy Aesop this year and L’Occitane’s 2021 purchase of Sol de Janeiro.Inc polled nearly 400 executives, editors, financiers, retailers, executives, influencers and chemists on their favorite products across key segments of skin care.
Thirty percent unrefined shea butter from Ghana blended with coconut and sunflower seed oils give Karité’s hero product its name and moisturizing benefits.Formula: Purported to improve skin texture and softness, this longtime Kiehl’s hero counts cocoa butter, shea butter and squalane as main ingredients.The balm-like formula, which features ginger root, orange oil, aloe and grapeseed oil, forms a barrier on skin to mitigate chafing.Megababe’s first-ever product is also a bestseller, having sold more than 1 million units. It continues to sell one unit every five minutes.
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