The five-year-old company plans to collaborate with apparel and footwear companies.
With offices in such cities as London, Stockholm, Helsinki, Sydney, Nashville and other cities, Steinbrueck is looking to open a creative office in Berlin. The U.S. is expected to be a major market for Utopia Music, and opening a New York office is being considered.
Steinbrueck’s track record for “successfully transforming and modernizing brands into iconic and highly visible powerhouses” appealed to Utopia Music, according to Makelainen. “His talent will only add up to our vision and help us make Fair Pay for Every Play a reality in the music world,” the CEO said.
Utopia was intent on hiring someone from the fashion industry and not from the tech field, because they are in need of this expertise in terms of the aesthetics and lifestyle of the fashion world, according to Steinbrueck. “All these industries are merging and nurturing off each other. The fashion industry loves the music industry and the music industry loves the fashion industry.
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