UTA has acquired management consulting firm MediaLink for $125 million in a deal designed to solidify the talent agency’s strength in business marketing and advisory operations. The pact with…
for $125 million in a deal designed to solidify the talent agency’s strength in business marketing and advisory operations.
UTA’s move to bolster its corporate consulting activities comes at a time transformation for Hollywood’s major talent agencies. Endeavor, parent company of WME, went public earlier this year. CAA is in the process of acquiring ICM Partners. The top agencies are preparing for a sea change as traditional TV packaging deals built around showrunners and writers will soon be banned per the terms of a new agency franchise terms imposed by the Writers Guild of America, starting next year.
The first stirrings of conversation between UTA and MediaLink came when Kassan and Zimmer met for drinks last May. Talks gained steam in the fall. “We’re looking at how artists are thinking about how they want their work shown,” Zimmer said. “There’s a lot of information and insights we’ll be sharing.”
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