How Mogan Anthony is opening up American palates to Southeast Asian flavors.
Mogan Anthony and his wife, Seleste Tan, opened Lady Wong in New York City’s East Village in February 2022. The boutique serves Southeast Asian pastry and kuih and is “truly a love letter of Nanyang flavors,” referring to the culinary heritage from the southern coastal regions of China. Last fall they opened a second location, in Times Square, and they’re soon opening a third.
“Asian flavors traditionally had a history of appealing to people who have come here from a diaspora, immigrants and second-generation Asians — those with a nostalgia for the desserts they grew up eating.” People who are unfamiliar with Asian desserts often think of the fried ice cream on the menu at Chinese restaurants. We know there’s a perception of Asian dessert flavors as weird and strange. But when you look at the varied populations and the numbers of people living in Southeast Asian countries — Vietnam, Malaysia, Singapore, Indonesia, Thailand — there’s a timelessness to our flavors as well as a breadth and depth.
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