“We don’t want players to experience what it’s like to be a soldier on the battlefield. Nobody wants to experience that because it’s hell. Instead, we show you what the character is dealing with, in the aftermath, in trying to cope with their experiences.”
“Managing their physical injuries and their mental health stress is equally important to success in the game,” he says. “Normally mental health is ignored in games, and even physical injuries just magically disappear after every battle, if not sooner.”
It wasn’t for lack of effort, either: 2DogsGames approached over 60 potential funding sources, many of which took Hall through the six-month due diligence cycle. But attempts fell short in part because funders hesitated to finance the free-to-play model, given that players have begun to recoil from the gaming mechanics and monetization models that are increasingly being viewed as predatory, Hall says.
“We were a startup doing an innovative game—one that was based on emotional engagement with the characters—with a monetization model that was essentially the opposite of what the industry standard is. This caused a lot of hesitation, and basically all of the investors we approached were initially excited but eventually decided to take a ‘see how it does’ approach,” says Hall.
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