The Bloomberg campaign has reportedly hired a comedy writer to punch up its material. Who is it, though? Nobody's saying.
This news came out right after it was revealed that Bloomberg was also paying popular social media accounts and influencers to create memes about his campaign. Those deals are fairly transparent—if you see some Instagram bottom feeder who normally just posts jokes stolen from actual comedians suddenly tweet about Mike Bloomberg, you can be pretty sure they’re getting paid for it. As terrible as most of those accounts can be, at least you know where they stand, and that’s wherever the money is.
The question, then, is did Bloomberg’s comedy writer write these “jokes”? If so, did the campaign rescue that writer from whatever 1970s talk show writer’s room they’ve apparently been stuck in for the last 50 years? And after the mockery, outcry and quick deletion of these tweets, what’s the current status of the Bloomberg campaign’s comedy writer strategy?
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