With Its 'Register for More' Campaign, Willow® Asks, 'What Do New Moms Need?'

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With Its 'Register for More' Campaign, Willow® Asks, 'What Do New Moms Need?'
Norge Siste Nytt,Norge Overskrifter
  • 📰 marieclaire
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The brand's registry for new parents features workplace toolkits, feeding and pumping schedules, and more.

need during pregnancy and new parenthood? It's a question plenty of people forget to ask. Without even meaning to, your support network often puts their focus on the new baby. And a lot of people—including complete strangers—have opinions about what you"should" be doing in the weeks and months of pregnancy, delivery, and early parenthood.

I have firsthand experience with this. From well-meaning family members to people at the supermarket, questions and feedback about my choices were frequent and often unsolicited.

need. For a little context, Willow Innovations was the first brand to challenge convention in the breast pump category, changing the space by creating the first fully in-bra wearable pump and the only wearable in-bra pump offering 360° leak-proof mobility. Today, they have that are cordless, small, and quiet, which allows for pumping on-the-go with dignity—at work, in the middle of chores, and even during an errand run.

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marieclaire /  🏆 102. in US

Norge Siste Nytt, Norge Overskrifter

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