With RxDefine, ForbesUnder30 cofounder, Chase Feiger, is moving from manufacturing to healthcare
Chase Feiger put his medical degree on hold in 2013 to start his first company, enterprise software maker Parsable. Seven years later, he’s back in medicine with a new company, RxDefine, which lets big pharmaceutical firms reach consumers directly, giving them an edge in a fast-growing niche dominated by startups such as Hims. “We’re all about minimizing friction for the consumer,” says Feiger.
RxDefine provides telemedicine software that lets consumers interact directly with doctors via customized apps and websites, in collaboration with its pharmaceutical company customers. On February 15, 2020, it launched its firstDermatology.com, with customer Bausch Health. The site provides information about Bausch’s products for various skin conditions, and gives patients an option to immediately connect with physicians.
Dermatology.com reduces this friction by allowing patients to connect to RxDefine’s platform, which is operated by medical providers who aren’t connected to Bausch. On the platform is a dynamic clinical assessment about their symptoms, which uses protocols developed by dermatologists. Those symptoms are then reviewed by doctors, who advise patients on treatment options.
“The platform was launched with a portfolio of 15 products, and we plan to expand the number of cash-pay products over time,” Bausch Health CEO Joseph Papa said on an earnings call earlier this week. “We believe that dermatology.com has the potential to meet patient needs and help grow our dermatology business.”
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