The league chose YouTube as its Sunday Ticket partner in part because the service aims to be “much more broadly available.'
The NFL will now take in $120 billion over the next decade, not only from legacy TV companies like NBC, CBS, Disney and Fox, but arguably the three most powerful companies in technology today: Apple, Amazon and Google.
“[Sunday Ticket is] a product that’s existed for a long time, but it’s a product that is embarking on its next breakthrough phase in terms of distribution method, and it’s going from a very particular form of satellite distribution to something that’s much more broadly available,” Dhruv Prasad, senior vp of media strategy and strategic investments for the NFL, said in a virtual press conference Thursday.
The 11-year deals inked last year with Paramount, Disney, NBCUniversal, Fox, and Amazon represent a toe dipped into the streaming water , but the deal with Google’s YouTube is a major expansion of that strategy. YouTube, which controls the most popular streaming video platform on the planet, and the largest virtual multichannel video provider in YouTube TV, is also being given leeway to innovate, both in product and pricing.
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