Some are posting so robotically that Twitter thinks they are bots. They make $2,500 per month.
Photo: Bill Pugliano/Getty Images It is a testament to how obscenely wealthy Mike Bloomberg is that he can find so many different ways to waste money on social media. There are the weird tweets about meatballs. There is the campaign to pay meme thieves to post lame endorsements on Instagram. And there’s the campaign of “digital field organizers” who get $2,500 bucks a month to spam their phone contacts and social media followers.
The effectiveness of these social media campaigns is nebulous, since they exist somewhere between a brand campaign and a direct-action campaign . Even knowing this, however, the Bloomberg digital program is remarkable in its uselessness. Don’t take my word for it; the organizers will tell you themselves.A look inside the strategy … shows that many have been using accounts created within the last month for their Twitter posts. At least two had openly posted in support of other candidates.
One worker instantly followed up a pro-Bloomberg text message he was required to send with, “Please disregard, vote Bernie or Warren.”
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