Shanghai Fashion Week, set to begin March 26, was postponed due to coronavirus and Seoul Fashion Week, slated to start March 17, has been canceled
Paris Fashion Week is still underway, despite the coronavirus having spread to 47 countries with more than 80,000 reported cases worldwide. Amid the outbreak, one fashion brand launched an aptly-timed accessory on the runway: a face mask. Marine Serre sent models down the runway on Wednesday in a variety of face masks, including knit pieces. Influencer and model Kozue Akimoto attended the show, wearing a red and black non-disposable face mask.
Serre, who founded the "futurewear" label in 2017, previously worked at Alexander McQueen, Dior and Balenciaga. In November, Serre featured stylish anti-pollution masks in the fall/winter 2019 collection through a collaboration with French filtration brand R-PUR . Thus it's unclear if the new masks are a result of coronavirus. The designer says her work centers on "a decisive ecofuturist thematic and vision.
On her website, an eerie voiceover of the runway video explains, "The human question is not how many can possibly survive within the system, but what kind of existence is possible for those who do survive?" Over at the Dries Van Noten Paris Fashion Week show on Wednesday, guests donned white medical face masks while watching the presentation.
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