Your Favorite 2010s Fashion Brand Just Became a Beauty Brand

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Your Favorite 2010s Fashion Brand Just Became a Beauty Brand
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  • 📰 Allure_magazine
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BCBGeneration has launched a huge makeup and skin-care collection.

. Then, come 2008, the Max Azria-founded fashion line launched a youthful spinoff collection calledthat made the brand's wildly popular style more accessible and affordable, and I rejoiced. The only other thing I could have asked for was a makeup or skin-care collection. And now, 12 years later, BCBGeneration is launching exactly that.

"BCBGeneration, the young, contemporary brand made for the bold and spontaneous spirit, celebrates the launch of its first-ever cosmetics and skin-care collections," a press release forannounces. "Fun, on-trend products made to inspire the Gen girl and add another personal element to her always evolving style.

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