Fresh off some deft Wall Street moves earlier this month, UTA is now scaling up fast with the acquisition of strategic advisory firm MediaLink. Already a player in branding and marketing circles wi…
“One, the opportunity to work with a great entrepreneur like Michael Kassan and to work with the great company he has built,” the exec said. “But also, it really fortifies and electrifies the strategy of ours, which is very focused on how we become more integrated with brands.
A connecting cortege at CES and the annual Cannes Lions event, among others over the years, MediaLink has a client base that includes the likes of Disney, AT&T, a directory of C-suiters and blue chippers.“If you bring these two organizations together, I think the sky’s the limit in terms of, as Jeremy said, helping brands,” LA-based Kassan said late Wednesday of the Venn diagram between UTA and MediaLink.
Out of the acquisition, UTA Marketing will be retitled as UTA Entertainment & Culture Marketing, and become a part of MediaLink. Correspondingly, UTA Marketing bosses David Anderson and Julian Jacobs will become part of Kassan’s executive team. The growth ground game by UTA comes as fellow big player agencies WME and CAA have jolted their augmentation in recent months. For the former, the Ari Emanuel and Patrick Whitesell run parent company Endeavor Group Holdings staged a successful IPO in April and has seen its stock price
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