Joe Biden’s campaign debuted a last-minute campaign spot in Minneapolis on Super Tuesday, one that featured Amy Klobuchar endorsing Biden just after dropping out of the race. The last-minute …
, who dropped out on Saturday, has changed the dynamics and shattered records for presidential primary spending, and has given TV stations a greater-than-expected boost in the early months of the year.
Among the biggest unexpected beneficiaries of the ad blitz are TV stations in California. With the primary moved up to March, rather than June, the state is much more of a factor in the nomination race than in previous cycles.
“The California primary for presidential candidates was never a factor because it was so late. By moving the primary up, at last we saw the state important enough to campaigns to increase their spending,” said Jerry Upham, general manager for News Press Gazette Co.’s six Palm Springs stations. Bloomberg’s poll numbers began to shoot up as he saturated the airwaves and a host of other media platforms with his campaign spots. But his momentum slowed after a poor initial debate performance.
Tracey said that some of Bloomberg’s ad buys are puzzling, “but not in a sense he is doing everything wrong. He is doing everything because he can. For a consultant, that is like leaving no stone unturned.”
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